Echo Standards Manual

Adobe Design Achievement Awards Semifinalist 2018


Echo is a furniture and interior design company. They also restore vintage pieces with natural products. They aim to preserve the traditional elegance of mid-century silhouettes while contributing to the modern aesthetic with their own pieces. In this project, I designed the branding for the company accompanied by a graphic standards
manual with brand guidelines.

The standards manual is designed in a clean, corporate style that references the history of the mid-century modern era. To portray the brands eco-friendly practices, the manual is printed on newsprint, which increased the intensity of the colors. The branding is then applied to wood and fabric samples.